WooCommerce is one of the most popular and powerful platforms for creating and managing online stores. However, to succeed in the competitive e-commerce market, you need more than just a functional website. You need to attract, engage, and retain your customers by offering them incentives and rewards for their loyalty and referrals.
That’s where WooCommerce Points and Rewards plugins come in handy. These plugins allow you to create and manage a loyalty program for your WooCommerce store, where you can reward your customers with points for various actions, such as making purchases, leaving reviews, referring friends, and more. You can also set up different levels of rewards, such as discounts, free products, coupons, or gift cards, that your customers can redeem with their points.
In this article, we will explain what WooCommerce Points and Rewards plugins are, what benefits they offer for your business and your customers, and what features you should look for when choosing one. We will also compare some of the best free and premium WooCommerce Points and Rewards plugins available in 2023, so you can make an informed decision for your store.
Key Takeaways
WooCommerce Points and Rewards plugins help you create and manage a loyalty program for your WooCommerce store, where you can reward your customers with points for various actions and offer them different rewards that they can redeem with their points.
A loyalty program can help you increase your revenue, customer retention, brand loyalty, customer satisfaction, and word-of-mouth marketing.
When choosing a WooCommerce Points and Rewards plugin, you should consider the following features: ease of use, customization options, compatibility with other plugins and themes, reporting and analytics tools, support and documentation, pricing and updates.
What Are WooCommerce Points and Rewards Plugins?
WooCommerce Points and Rewards plugins are extensions that add a loyalty program functionality to your WooCommerce store. A loyalty program is a marketing strategy that rewards your customers for their repeated purchases or other actions that benefit your business. For example, you can reward your customers with points for:
Buying products from your store
Leaving reviews or ratings on your products
Signing up for your newsletter or creating an account
Sharing your products or store on social media
Referring new customers to your store
Celebrating their birthday or anniversary
And more
You can also set up different rewards that your customers can redeem with their points. For example, you can offer them:
Discounts on their orders or specific products
Free products or samples
Coupons or gift cards
Free shipping or delivery
VIP access or membership
And more
The main goal of a loyalty program is to encourage your customers to buy more from you and to stay loyal to your brand. By rewarding your customers for their actions, you can increase their satisfaction, trust, engagement, and retention. You can also attract new customers by word-of-mouth marketing, as your loyal customers will be more likely to recommend your store to their friends and family.
What to Look for In WooCommerce Points and Rewards Plugins
There are many WooCommerce Points and Rewards plugins available in the market, both free and premium. However, not all of them are created equal. Some may have more features than others, some may be easier to use than others, some may be more compatible than others, and so on.
Therefore, before you choose a WooCommerce Points and Rewards plugin for your store, you should consider the following factors:
Ease of use: The plugin should be easy to install, configure, and manage. You should be able to create and edit points and rewards rules without any coding skills. The plugin should also have a user-friendly interface that allows you to view and manage your customers’ points balances and transactions.
Customization options: The plugin should allow you to customize the points system according to your needs and preferences. You should be able to set the points value, expiration date, minimum threshold, maximum limit, rounding mode, etc. You should also be able to customize the rewards options according to your products, categories, coupons, etc. The plugin should also allow you to customize the appearance and messages of the points system on your store front-end.
Compatibility: The plugin should be compatible with the latest version of WordPress and WooCommerce. It should also work well with other plugins and themes that you use on your store. The plugin should not cause any conflicts or errors that may affect the performance or functionality of your store.
Reporting and analytics tools: The plugin should provide you with useful reports and analytics tools that help you monitor the performance of your loyalty program. You should be able to track and measure the points earned and redeemed by your customers, the rewards claimed and used by your customers, the revenue generated by your loyalty program, the customer retention rate, the customer lifetime value, etc. The plugin should also allow you to export or import the data for further analysis or backup.
Support and documentation: The plugin should provide you with adequate support and documentation that help you solve any issues or questions that you may have. The plugin should have a dedicated support team that responds to your queries in a timely and professional manner. The plugin should also have a comprehensive documentation that guides you through the installation, configuration, and usage of the plugin. The plugin should also have a FAQ section, a knowledge base, a video tutorial, or a demo site that help you understand the plugin better.
Pricing and updates: The plugin should have a reasonable and transparent pricing model that suits your budget and needs. The plugin should also offer regular updates that ensure the security, compatibility, and functionality of the plugin. The plugin should also have a refund policy or a free trial period that allow you to test the plugin before buying it.
Best WooCommerce Points and Rewards Plugins
With everyone seeking loyal customers primarily on the WooCommerce platform, the points and rewards plugins market is bursting at the seams as more developers create plugins to help stores on the platform. This brings up the need to pick the best. Here’s our compilation of some outstanding WooCommerce points and rewards plugins.
1. WP Swings Points And Rewards For WooCommerce Pro
Description
The point and reward system provided by WPSwings is flexible, allowing store owners to customize their loyalty program to fit the needs of their business. Customers can earn points based on a variety of criteria such as total purchase amount or even number of visits to the store. Store owners have full control over how points are earned, redeemed, rewarded, and more!
Additionally, they have access to detailed insights into customer behavior so they can better tailor their rewards program according to what works best for them.
Features
Order Reward Points – Points are assigned to customers on order they make.
With WPLoyalty, WooCommerce shop owners are able to create loyalty programs that incentivize customers to come back again and again. Here are a few of the features off WPLoyalty for WooCommerce that make it such an attractive solution for shop owners wanting to reward their loyal customers.
The main feature of WPLoyalty is its ability to offer rewards according to customer purchase history. This means shop owners can set up points-based rewards or tiered loyalty programs based on how often a customer purchases something from their store. This encourages customers to keep coming back in order to collect enough points or reach a certain tier level in order to receive special discounts, free products, or other incentives.
This plugin award points for every step the customer takes in the journey to making a purchase. With such an approach, the possibility of a sale is high, depending on how exciting the reward is to the customer.
With this plugin, you can avoid the disorderliness that has bedeviled many loyalty schemes. You have more control over the reward application and the customer experience associated with it.
Features
Control the point potential for every action taken by the customer
Decide how the points are redeemed
Make changes to the point total of each customer
Assess the alterations made for points accrued for actions
Unlike the previous plugin considered, this YITH variant helps you to cater to the whims of customers such that those that are unlikely to benefit from an only-points setup are equally rewarded.
It’s worth emphasizing that this isn’t a total jettisoning of the points system. Discounts for one-off customers help them consider pledging their loyalty to your store.
If you feel specific customers aren’t interested in rewards, you can always remove them from the picture – this YITH plugin makes this possible.
This Flycart plugin reduces the ambiguity of the reward system by streamlining the process – users get rewarded for value-adding actions.
With this plugin, you can decide the rate of conversion of points earned by users into tangible gains. This will ensure no one feels shortchanged in the loyalty program
Features
Adjustable conversion rate of points into reward
Customizable expiration of points earned
Partial/full transformation of points into reward is possible
Custom filter that shows the performance of the loyalty scheme
A distinct segment for trailing the activities of customers
For those just testing the water in the reward for a loyalty scheme, the cost of licensing for the premium packages can be a challenge.
If your store is based on the WooCommerce platform, then you might want to take advantage of these free points and rewards plugins to understand how ‘loyalizing’ customers can help you.
Below are some of the best free WooCommerce points and rewards plugins:
Considering it’s a free plugin, this loyalty add-on is packed with features. Through the MyCred plugin, customers are rewarded for their patronage using different routes beyond just points.
Customers are ranked based on their participation and awarded badges following their valued contributions through reviews of products purchased.
While this plugin is free, there’s the opportunity to upgrade to the premium package with its perks and benefits.
Features
Uses points, badges, and ranks to reward loyal customers
Account history has details on points acquired or lost by users
Displays users with the highest points on a leaderboard
Points are purchasable with real money
Translation-ready platform
Benefits
Through the introduction of a leaderboard, users put in more work so they can make the top spot which translates to more money for your store.
More cash inflow as users can buy points
The transparent account history endears your store to the users.
Growing the online presence of your e-store is as easy as taking advantage of the giveaway and sweepstakes window. People are attracted to freebies, and this plugin can help you make the most of this opportunity.
Like most loyalty programs, this plugin lets you reward customers for specific actions, including buying products, reviewing already purchased products, and more.
Features
Has a rich referral program
Help users celebrate memorable days
Giveaways and sweepstakes can be launched
Point-based reward to customers for using your store
Control the points awarded for specific activities
Benefits
Get new customers through referrals
Boost your social standing as customers spread the word on their social media pages
Experience a surge in revenue as customers are engaged through points rewards
WooRewards is another free plugin that ensures customers are rewarded for their use of your store. You have control over the points rewarded for each task.
Besides the point-based reward system, you can use the WooReward plugin to create coupons for products and send them to customers for redemption through the mail.
Features
Administrative interface for coordinating the loyalty program
Can be upgraded to the WooRewards Pro with allied perks and bonuses
Benefits
The plugin creates coupons for you, sends them to customers, and this could land you more sales
Improve engagement on your store
User-friendly interface
Benefits of the WooCommerce Points and Rewards Plugins
WooCommerce Points and Rewards plugins allows store owners to create multiple levels of rewards with different thresholds, giving customers more opportunity to increase their points balance. The system also offers a variety of ways for customers to accumulate points such as making purchases, signing up for newsletters or referring friends. This encourages customer engagement and increases customer retention rates significantly.
Bellow are the benefits for using a loyalty plugin in WooCommerce:
Encourages customer loyalty by incentivizing repeat purchases and engagement with your brand.
Drives sales by offering customers a tangible reward for their actions, which can lead to increased conversions and revenue.
Provides a competitive advantage by setting your store apart from others that do not offer a loyalty program.
Offers a flexible system that can be customized to fit your specific needs and goals, including the ability to set rules and rewards for different actions.
Helps to build a strong customer relationship by creating a sense of appreciation and recognition for their business.
Other ways that you can use to bust your customer’s engagement with WooCommerce are:
Share for Discounts – Keep you customers closer by rewording them discount if they share your products over social media.
Review for Discounts – having reviews on your store builds trusts as it tells the customer that your store is used by others. With this plugins you can incentivise your customers to leave reviews.
Gift Cards – offering various gift card buy options like for birthday or other events will help with a bigger store engagement. This tipes of plugin will help you manage your store coupons more eficient.
Conclusions
WooCommerce Points and Rewards plugins are powerful tools that help you create and manage a loyalty program for your WooCommerce store. A loyalty program can help you increase your revenue, customer retention, brand loyalty, customer satisfaction, and word-of-mouth marketing.
However, not all WooCommerce Points and Rewards plugins are the same. You should choose one that meets your requirements and expectations. You should consider the ease of use, customization options, compatibility, reporting and analytics tools, support and documentation, pricing and updates of the plugin.
We hope this article has helped you understand what WooCommerce Points and Rewards plugins are, what benefits they offer, and what features you should look for. We also hope that our comparison of some of the best free and premium WooCommerce Points and Rewards plugins in 2023 has helped you make an informed decision for your store.
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